OFC Exhibitor PR Toolkit

This section provides all of the information that exhibitor PR contacts need to maximize impact at OFC. If you have any questions, please contact the OFC Public Relations team at media@ofcconference.org.

1. OFC 2026 Key actions, deadlines and helpful links

To get the most out of your company’s OFC experience, please complete the following action items:

	Action Items	Deadline
	Complete the PR contact form to register your company’s PR contacts with the OFC PR team.  Registered contacts will receive important information such as OFC PR Team newsletters, deadline reminders, media opportunities, and the advance pre-registered media and analyst list.	Ongoing
	Upload your OFC-related news releases	Ongoing
	Submit your company’s OFC-related news to be included in OFC First News	2 March 2026
	Send us information on your booth prize drawings, special demos, celebrity appearances, happy hours and other events to be shared in the OFC Media/Analyst Newsletter.	5 March 2026
	Reserve your spot at the Breakfast Briefings with media/analysts.	5 March 2026 (Spots fill quickly!)
	Submit your organization’s white papers to be included in the OFC Media Center.	11 March 2026
	Download the OFC Conference app. Search for presentations, explore the list of exhibitors and programs and network with attendees.	Before the Conference
	Get active on OFC’s social media platforms	Ongoing

2. Important contacts for public relations activities at OFC

OFC Media Relations
media@ofcconference.org
For the fastest response, please use this email address. All members of the OFC PR team have access to this mailbox.

Leah Wilkinson
+1 703.907.0010
Leah@Wilkinson.associates

Liz Smeds
+1 703.444.9494
Liz@Wilkinson.associates

Tara McLoughlin 
tmcloughlin@optica.org

3. On-site locations and hours

OFC Media Center/Press Room
Los Angeles Convention Center
South Hall, Room 309

Interview/Briefing Room
Los Angeles Convention Center
South Hall, Room 308B

Hours:
Sunday, 15 March 2026, 12:00 – 16:00
Monday, 16 March 2026, 07:30 – 18:00
Tuesday, 17 March 2026, 07:30 – 18:00
Wednesday, 18 March 2026, 07:30 – 18:00
Thursday, 19 March 2026, 07:30 – 16:00

These rooms are reserved for credentialed media and analyst registrants.

4. PR opportunities and events at OFC

News release posting
Are you announcing new products, partnerships or solutions? Share the news for FREE with OFC media, analysts and attendees! Exhibitor news releases (up to 500 words, with a 100-character headline limit) submitted online will be included in the OFC website Media Center, where the media and analysts for industry can find show-related news. News releases will also be promoted via X (formerly Twitter) (@ofcconference) and LinkedIn (OFC-Conference).

White paper posting
Maximize exposure for your company’s white papers. Submitted white papers will be posted on the OFC website and promoted on X and LinkedIn. To submit your white paper, please forward it as a PDF to media@ofcconference.org. White papers will be accepted through 11 March 2026.

OFC First News: New product preview
OFC First News is a comprehensive guide highlighting new products, services, partnerships and company announcements from OFC exhibitors. Distributed to media and analysts in advance of OFC, it supports pre-show coverage by providing early access to key announcements. If you are launching or showing a new product, service or solution during OFC, be sure to have it included in the OFC First News guide.

OFC First News submissions can be made through the online form. Please direct any questions to media@ofcconference.org. The deadline for submissions is 2 March 2026.

The OFC PR Team will distribute OFC First News guide to pre-registered media and analysts on 11 March 2026 (subject to change). Content that is not embargoed will be packaged and posted on the OFC website.

Pre-registered media and analyst lists
The pre-registered media and analyst list includes contact information for the editors, reporters, and analysts representing national and international trade and business outlets and analyst firms. This list will be available in early February. To request a copy of the list, please complete the Exhibitor PR Contact Form. Note, the list will only be available to exhibiting companies and their PR agencies.

Below is a sample of the industry news outlets and analyst groups that cover and participate in OFC.

OFC exhibitor PR newsletter
The OFC exhibitor PR newsletter is a series of newsletters designed to provide exhibitors with essential PR information and free opportunities leading up to the OFC conference. Several issues of this newsletter will be emailed periodically to all registered exhibitor PR contacts.

On-Site Publicity Events

OFC Media and Analyst Panel
Tuesday, 17 March 2026
12:30 - 13:30
Los Angeles Convention Center, South Hall, Room 404B
Attendance at this event is restricted to media and analysts only. Please note the timing of this event when scheduling your company’s PR activities.

Breakfast Briefings
Wednesday, 18 March 2026
08:00-09:30 
Los Angeles Convention Center, South Hall, Room 308B
Exclusive program for smaller OFC exhibitors

This free program helps exhibitors connect with leading reporters and analysts who cover the optical communications and networking industry through a series of short, 15-minute briefings.

Think of it as rapid-fire introductions: a quick overview of your company and key products with the goal of opening the door to follow-up conversations, deeper briefings or future coverage opportunities. Reserve your seat now, as there are a limited number of slots available.

5. Social media

OFC has a very active social media community, including media, analysts and industry thought leaders. Don’t miss the opportunity to raise your company’s visibility among media, analysts and OFC attendees. Get active on OFC’s social media platforms!

The official hashtag for OFC 2026 across all social media platforms is #OFC26. 

X 
@OFCConference (4400+ followers)
Before and during the conference, the OFC PR team will post and amplify industry news and will provide regular updates and PR opportunities via X. Be sure to promote your videos leading up to, during and after OFC by tagging the OFC X channel. 

LinkedIn
OFC-Conference (Conference announcements and news)
OFC Conference Group (Network of over 4300 optical communications professionals)
Join the thousands of your colleagues in the OFC LinkedIn group to connect with media and industry insiders who are planning to attend the conference.

YouTube
@OFCNFOEC
The OFC YouTube channel features videos and content from previous events and previews of hot topics for the 2026 conference. Visit regularly for plenary interviews, discussions with session chairs and insight into the key issues and trends you will learn more about at OFC.