The Optical Networking and Communication
Conference & Exhibition

Los Angeles Convention Center,
Los Angeles, California, USA

The State of Ethernet Optics

Wednesdsay, 23 March, 14:30 - 15:30
Expo Theater II, Exhibit Hall B

Session organized by the Ethernet Alliance

Session Description

This Ethernet Alliance panel will discuss the latest developments in Ethernet that include 25/40/50/100/200 and 400GbE optics.  Ethernet is the largest consumer of optics with over $1B/year in optics revenue to the module vendors.  This panel will look at the latest advancements and developments dynamic market.


Scott Kipp, Ethernet Alliance President, Brocade

Scott Kipp is a director of engineering at Brocade and participates in multiple standards organizations and industry associations. He specializes in high-speed fiber optic technology and is the President of the Ethernet Alliance. He chairs roadmap subcommittees for Ethernet and Fibre Channel and has created folding maps of the technology.  He has written three books for the Fibre Channel Industry Association (FCIA) and is currently writing a book about his father’s professional baseball career.


Chris Cole, Director, Transceiver Engineer, Finisar

Chris Cole is a Director at Finisar Corp., Sunnyvale, Calif. He received a B.S. in Aeronautics and Astronautics, and B.S. and M.S. in Electrical Engineering from the Massachusetts Institute of Technology. At Hughes Aircraft Co. (now Boeing SDC) and then M.I.T. Lincoln Laboratory, Chris contributed to multiple imaging and communication satellite programs such as Milstar. Later, he consulted on telecom ASIC architecture and design for Texas Instruments DSP Group and Silicon Systems Inc. (now Maxim.) Chris was one of the architects of the Sequoia coherent imaging ultrasound platform at Acuson Corp. (now Siemens Ultrasound), where he also managed hardware and software development groups. As a principal consultant with the Parallax Group he carried out signal processing analysis and product definition for several imaging and communication systems. At BBN, a Finisar acquisition, Chris developed 10 Gb/s and 40 Gb/s optical transceivers. He is now leading the development of 40 Gb/s, 100 Gb/s and 400 Gb/s optical standards and transceivers. He is a Senior Member of the IEEE.

Mark Nowell, Senior Director, Engineering, Cisco

Mark Nowell is a Senior Director of Engineering in Cisco’s Data Center team. His focus is on next generation network architecture, interconnect strategy and driving technology innovation to meet Cisco’s needs. Mark is also active within the industry standards and forums and is currently chair of the IEEE 802.3 25 Gb/s Ethernet Task Force and previously chair of the IEEE 802.3bg project on 40 Gb/s single-mode fiber PMD. He is past chair of the Ethernet Alliance’s High Speed Ethernet (40GbE/100GbE) Technical committee and current chair of their 400GbE Technical committee.  Before Cisco, Mark previously worked at Hewlett-Packard Research Labs.

Mark earned his B.Sc. and M.Sc. degrees at Queen’s University in Kingston, Canada, and his Ph.D. at Cambridge University in Cambridge, UK.

Brad Smith, Director of Marketing, LinkX Team, Mellanox

Brad Smith is a Director of Marketing for the LinkX Interconnect group at Mellanox Technologies Inc.  The group markets Direct Attach Copper, Active Optical Cables, and Optical Transceivers in both Multi-mode and Single-mode (Silicon Photonics).
Prior, Brad was a PLM at Intel’s Silicon Photonics group for 100G AOCs and CLR4/CWDM4 product line.  Brad was also a Vice President/Chief Analyst at market research firms LightCounting, RHK, and Gartner/Dataquest. Additionally, Director of Product Marketing and co-founder of Nexgen Microsystems, an Intel-compatible microprocessor company sold to AMD.  He also held positions as President of LuxSonar Semiconductors, President Innovision Labs, and CEO/COO of Neptec Optical.  He holds 2 patents in optical technologies and has a BSEE from University of MA, and an MBA from University of Phoenix.


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