The Optical Networking and Communication
Conference & Exhibition

Los Angeles Convention Center,
Los Angeles, California, USA

COBO - What It Is and Why You Should Care?

Wednesday, 23 March, 10:30 - 12:00
Expo Theater II, Exhibit Hall B

Session organized by the Consortium for On-Board Optics (COBO)

Sesson Description

The panel will give an overview of the Consortium for On-Board Optics (COBO) with shared perspectives from an optics supplier, network equipment manufacturer and a datacenter end user. Learn about how this industry consortium is advancing on-board optics and the impact it’s going to have on the market.


Mark Nowell, Senior Director, Engineering, Cisco

Mark Nowell is a Senior Director of Engineering in Cisco’s Data Center team. His focus is on next generation interconnect technology innovation to meet Cisco's needs. Mark is also active within the industry standards and forums and is currently chair of the IEEE 802.3by 25 Gb/s Ethernet Task Force and chair of the 50GbE/100GbE/200GbE Study Groups. He is the Secretary of the Consortium of Onborad Optics (COBO) and Vice-President of the Ethernet Alliance. Before Cisco, Mark previously worked at Hewlett-Packard Research Labs.
Mark earned his B.Sc. and M.Sc. degrees at Queen’s University in Kingston, Canada, and his Ph.D. at Cambridge University in Cambridge, UK.



Brad Booth, Principal Architect, Azure Networking, Microsoft

Brad Booth is a long-time leader in Ethernet technology development and standardization. Currently heading up the 25/50G Ethernet Consortium and the Consortium for On-Board Optics, he is a Principal Architect at Microsoft, where he drives hyper-scale interconnect strategy. He is also the founder and past Chairman of the Ethernet Alliance, and has held senior strategist and engineering positions at Dell, AppliedMicro, Intel and PMC-Sierra. The holder of multiple patents related to networking technologies, Brad has received awards from the IEEE for his work on Ethernet standards. He was listed as one of the 50 most powerful people in networking by Network World magazine.

Robert Blum, Director, Strategic Marketing & Business Development, Intel

Robert Blum is Director of Strategic Marketing and Business Development for Intel’s Silicon Photonics Solutions Group. Prior to joining Intel, Robert was Director of Strategic Marketing at Oclaro Inc., and held various Director of Product Management and Marketing roles for Oclaro’s DWDM and consumer laser portfolio. Before joining Oclaro, Robert was Product Line Manager for optical transmission components at JDS Uniphase Corporation and held various engineering and marketing management roles at Gemfire Corporation, all in California. Robert worked at Deutsche Telekom’s research labs in Darmstadt, Germany, from 1994-1996 while completing his master’s thesis and holds a doctorate degree in Physics from TUHH in Hamburg. He has also studied and done research at Ecole Polytechnique Fédérale in Lausanne, Switzerland, and at Stanford University, California.

Jeffery Maki, Distinguished Engineer II, Juniper Networks

Jeffery is vice president of COBO. At Juniper, he leads the client-optics innovation road map to meet Juniper’s interface bandwidth and density requirements on switching and routing platforms. Also, he is a lead IEEE 802.3 Ethernet voter, the OIF technical voter, alternate voter in the Ethernet Alliance, participant in the ITU-T Study Group 15, and point of contact with the CFP MSA. In addition, he represents Juniper in the CDFP MSA, µQSFP MSA, PSM4 MSA, CWDM4 MSA, and CLR4 Alliance. He has a PhD in Optics from The Institute of Optics, University of Rochester, Rochester, NY.

Christophe Metivier, VP Manufacturing and Platform Engineering, Arista Networks

Christophe has a twenty-year track record of bringing to market successful products and innovations in the networking, optical and computer industries. Prior to joining Arista, Christophe was at Cisco for more than 15 years. He held several leadership roles as VP/GM of the Catalyst 4500 platforms, VP of Engineering for the 6500 System and General Manager of the Transceiver Module Group where he drove the 10G optics form factor transition. Christophe was one of the first 4 employees at Granite Systems in 1995. Christophe holds a MSEE from the University of Toulouse in France


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